Digital concept developer and search engine marketer with a track record of creating user-centric solutions and campaigns. Passionate about UX design, I recently graduated from an intensive tech program. My objective is to facilitate a meaningful conversation between users and products, utilizing my data-driven, user-oriented, analytical, and synergistic approach.
Concept development | SEO strategy | Conversion rate optimization | Marketing research | Competitors analysis | Website structure | User centric campaigns | User engagement | A/B testing | Data analysis | Keyword research | Content & technical optimization | Mobile responsiveness
Design thinking methodology | Lean UX | User research | User personas | User journey maps | Information architecture | Sitemap | User flow | Features prioritization | Ideation | User interface design | Sketching | Wireframing | Interactive prototype | Concept, usability & desirability testing | Data analysis.
Figma | HTML | Hotjar | Wordpress | Magento | Google Analytics | Google Search Console | Google Ads | Ahrefs | Sistrix | SEMrush | Keyword Planner | YouTube SEO.
06/2023-09/2023 | Career Transition | IronHack | UX/UI Training
400+h courses | 6 real life projects: mobile & desktop | UX Research | UI Design | Information Architecture | Concept, usability & desirability testing | Service & Interaction Design
02/2022-05/2023 | Foodspring | a Mars Inc. venture | E-commerce | SEO Manager & Web Concept Developer
• Optimized SEO strategy and communication to align with marketing goals.
• Developed web concepts from ideation to execution, aligned with user personas.
• Content delivery & localization: managed internal and external creative teams, from briefing to delivery in multiple languages.
• Revamped and optimized CDP, PDP and landing pages, with a focus on enhancing UX, CRO and SEO, guided by insights from Google Analytics data.
• Streamlined website structure and refined information architecture.
• Elevated user journey maps with insights derived from Google Analytics data.
• Conducted a comprehensive website-wide audit for SEO and UX writing.
• Developed comprehensive SEO and UX writing guides.
• Conducted AB testing.
• Project planning and stakeholders management.
• Process development and optimization.
• Updating content on webshops and blogs.
Achievements: Increased click-through rate by 20% | Improved website speed by 20% | Increased CR by 20% | Decreased bounce rate by 20%
11/2020-01/2022 | WOW Tech | E-commerce | SEO Specialist
• Developed SEO strategy and targeting, in line with marketing strategy.
• Designed web concepts from ideation to execution, tailored to user personas.
• Content delivery & localization: managed internal and external creative teams, from briefing to delivery in multiple languages.
• Revamped and optimized CDP, PDP and landing pages, with a focus on enhancing UX, CRO and SEO, guided by insights from Google Analytics data.
• Streamlined website structure and refined information architecture.
• Elevated user journey maps with insights derived from Google Analytics data.
• Conducted a comprehensive website-wide audit for SEO and UX writing.
• Developed comprehensive SEO and UX writing guides.
• Conducted AB testing.
• Project planning and stakeholders management.
• Process development and optimization.
• Updating content on webshops and blogs.
Achievements: Increased click-through rate by 30% | Improved website speed by 10% | Increased CR by 30% | Decreased bounce rate by 10%
08/2019-10/2020 | Lingoda | Online language school | SEO Manager
• Designed SEO strategy and targeting aligned with business goals.
• Produced web concepts from ideation to execution, customized to user personas.
• Content delivery & localization: managed internal and external creative teams, from briefing to delivery in multiple languages.
• Revamped and optimized landing pages, with a focus on enhancing UX, CRO and SEO, guided by insights from Google Analytics data.
• Streamlined website structure and refined information architecture.
• Elevated user journey maps with insights derived from Google Analytics data.
• Conducted a comprehensive website-wide audit for SEO and UX writing.
• Developed comprehensive SEO and UX writing guides.
• Conducted AB testing.
• Project planning and stakeholders management.
• Process development and optimization.
• Updating content on webshops and blogs.
Achievements: : Increased click-through rate by 22% | Improved website speed by 40% | Increased CR by 15% | Decreased bounce rate by 40%
07/2018-08/2019 | iGaming | Affiliate SEO Agency | Jr. SEO Manager
• SEO audited websites' content, messaging and meta tags.
• Developed site structure.
• Worked with creative and development teams to ensure SEO-friendly content.
05/2016-05/2018 | Venetti | Bridal shop | Senior Recruiter
09/2013-04/2016 | RE/MAX | Real estate agency | Recruiter
09/2008-08/2013 | ID Anastasiou | Language school | Career Consultant
02/2007-08/2008 | Greek Army | Sergeant
01/2006-01/2007 | Ellasteco | Recruitment Intern
English: C2, Excellent
German: B1, Independent User
Greek: Native Speaker